Redesign
Spontaneous Ad Redesigns
The Opportunity
I stumbled upon active ads for Pitz and Double Vision on my social feeds. Both had strong concepts but struggled with visual execution: Pitz had text overlap and contrast issues, while Double Vision used an overly crowded montage that buried the job details.
Without requesting new assets, I executed rapid redesigns to show how strategic visual fixes instantly elevate communication.
The Fixes
Pitz: Applied a duo-tone palette and editorial typography to give the headline room to breathe and boost legibility.
Double Vision: Rebuilt the cluttered montage into a high-energy pop-punk collage with clear iconography and scannable copy.
The Takeaway
Demonstrates how quick visual hierarchy, art direction, and color choices can turn low-performing ads into high-impact social assets.
Tools: Figma
Qhemet Biologics
The Challenge & Solution
Qhemet Biologics has premium natural formulations, but its original packaging and promotional graphics felt dated and overcrowded. I redesigned the brand’s visual system, refining the logo, simplifying label typography into clear action steps (Moisturize, Condition, Nourish), and creating clean, high-converting e-commerce assets.
Why It Matters
In natural hair care, packaging is your primary sales driver. Modernizing Qhemet’s identity bridges heritage authenticity with contemporary luxury, building instant visual trust on retail shelves and driving higher e-commerce conversions.
Role: Brand Identity, Packaging Design & E-Commerce Graphics
Tools: Illustrator, Photoshop
