Dr. Díaz
about.
Dr. Carlos Díaz Orthodontics is a premier dental practice located in Mexicali, B.C., serving both local patients and cross-border medical tourists from Southern California.
I developed a complete, end-to-end design solution, from the brand identity and logo mark to a high-converting, web interface designed to build clinical trust and streamline appointment bookings.
My Role: Branding (Logo Design), UI/UX Design & Copywriting.
Tools: Figma, Photoshop, Illustrator.
result.
Brand Identity & Logo: Crafted a clean, medical-grade logo mark that reflects modern orthodontic precision, warmth, and clinical trust.
Cross-Border UX Strategy: Tailored the user experience specifically for cross-border traffic, highlighting US insurance validations (Delta, Aetna, Cigna) and proximity to the border right in the hero section.
Modern Clinical UI: Designed a high-contrast, accessible layout with crisp typography, clean whitespace, and subtle micro-interactions to elevate the patient journey.
